STRATEGIES:

Internet Commerce is growing at an astounding 650%
per year, yet 98% of Internet shopping sites do not make
a profit. We help you profit from your internet marketing investment through applying proven strategies that WORK.

Getting down to Basics: what are we really doing here?

What is the goal of your website?
First, let's talk about what you want your website to ask your customer to do; what action are you asking them to take?

Schedule an appointment? Purchase a product? Join an organization? Subcribe to a service?

Ask yourself a few questions:

How can I explain to my audience what business I am in?
How is my product or service superior to the competition?
Why should my customer buy from my company?
What's the customer's CALL TO ACTION?

How will you implement your processes?

Your Complete website - The WEBSITE THAT WORKS - with or without a shopping cart: Think of a website as an online interactive brochure. Introduce your company to your visitor in a non-commital and non-threatening environment. They will be familiar with your company and its products and services before personal contact with you. This saves time for both of you once personal contact is made, whether this be by phone or face-to- face. Through a thorough explanation of your organization, the visitor can determine whether you're a good match for what he's looking for.

Shopping Cart components use a "click here to buy" strategy. Websites with shopping carts use a database of products, pictures, item descriptions, item numbers, pricing, shipping methods, etc. and need considerable planning and setup. You must determine how you will deliver your product to your customer and all the components involved with online sales, and we'll gladly help advise you when we can.

Once set up, however, a shopping cart site can perform many of your bookkeeping functions and help automate your business processes in ways you may never have imagined.

Selling online via a shopping cart will require you to have a credit card merchant account and a company to process credit card transactions. We can set up a shopping cart site that you can expand yourself as your business grows, or we can handle the entire process for you.

     SELLING ONLINE will require
     several considerations on your
     part.

How will customers receive the product or service they require?

How will you, as the business owner, receive and process payments?

Is your business already set up with a credit card merchant account?

How do you plan to market your website?

Does your budget include marketing allocation?

Do you understand all of your costs associated with online sales so that you can price your products or services properly?

Does your web development budget allow for either the time or the money to update your site with fresh content and current prices?

VIEW ARTICLES

Mind Mapping
Psychology of Colr in Design

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